Last Updated: July 31, 2023, 17:11 IST
iPhone gross sales have gone up exponentially within the nation over the previous 2 years
The firm has seen its gross sales go up because of rising curiosity in premium telephones in India.
India is now amongst Apple’s high 5 markets globally because the iPhone maker continued to steer the ultra-premium section (Rs 45,000 and above) with a 59 per cent share within the second quarter of 2023, a report confirmed on Monday.
India’s premium smartphone section, that grew 112 per cent (year-on-year) within the April-June interval, now contributes a document 17 per cent to its total shipments, in response to Counterpoint Research. In the general India smartphone market, Samsung remained on the high place for the third consecutive quarter with an 18 per cent share.
The South Korean model additionally surpassed Apple to regain its high place within the premium smartphone section (Rs 30,000 and above) after one yr with a 34 per cent share. “However, Apple continued to lead the ultra-premium segment with a 59 per cent share. India is now among Apple’s top-five markets,” mentioned analysis analyst Shubham Singh.
Vivo maintained its second place and was the one model among the many high 5 to expertise annual development. OnePlus was the fastest-growing model in India’s smartphone market in Q2 with 68 per cent YoY development.
“In Q2, OEMs saw improvement in the inventory and demand situation ahead of the coming festive season. Aggressive measures were implemented by OEMs as well as channels during the quarter to clear existing inventory through multiple sales and promotions,” mentioned senior analysis analyst Shilpi Jain.
“We believe brands will be coming up with interesting launches and offers to lure consumers during the festive season and 5G will be a big growth driver here,” she added.
In the case of Vivo, robust offline presence, development of sub-brand iQOO in on-line, and a number of launches throughout value tiers facilitated this development. OPPO emerged as the highest model within the higher mid-tier vary (Rs 20,000-Rs 30,000) section with a 21 per cent market share.
In Q2, 5G smartphone shipments in India crossed the 100-million cumulative mark as 5G upgrades picked up tempo pushed by the growth of 5G networks and availability of reasonably priced units, mentioned the report.
(This story has not been edited by News18 workers and is printed from a syndicated news company feed – IANS)
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