Bengaluru: E-commerce big Flipkart launched its Unified Payments Interface (UPI) deal with to additional improve its digital fee choices for all clients, together with its 500+ million buyer base.
Empowering Users with Flipkart UPI
With Flipkart UPI, customers can now arrange their very own UPI deal with for on-line and offline service provider transactions inside and out of doors of the Flipkart market. For a particular buyer expertise, loyalty options equivalent to Supercoins, cashback, model vouchers, milestone advantages, and extra shall be supplied submit the UPI launch.
Versatile Usage with Flipkart UPI
On the Flipkart app, Flipkart UPI can be utilized to pay for any services or products, together with e-commerce transactions, Scan and Pay to UPI ID, and recharges and invoice funds, the corporate stated in a press release.
Strategic Partnership: Flipkart and Axis Bank
In its first part, Flipkart has partnered with Axis Bank, whereby customers can register for UPI with the @fkaxis deal with for his or her digital transactions utilizing the Flipkart app. (Also Read: Infinix Smart 8 Plus Launched With AI Camera Setup In India; Check Price, Specs And Colour Options)
Vision of Flipkart UPI
“Recognizing the dynamic digital landscape, the launch of Flipkart UPI seamlessly merges the convenience and cost-effectiveness of UPI with the trusted efficiency customers expect from us,” stated Dheeraj Aneja, Senior Vice President – Fintech and Payments Group at Flipkart. “At Flipkart, we are committed to delivering the best-in-class commerce experience to customers by offering safe and convenient payment options along with a wide array of rewards and benefits such as Supercoins, Brand Vouchers, and others.”
Driving Digital Empowerment
According to Aneja, “Flipkart UPI underscores our dedication to shaping a digitally-empowered society and reaffirms our role as a leading catalyst in India’s digital evolution.”
Enhancing Payment Efficiency
It additionally introduces one-click and fast functionalities for recharges and invoice funds, enhancing total fee effectivity for the customers. With the tagline, ‘India’s Most Rewarding UPI,’ the providing goals to supply clients an intuitive, protected, and handy digital fee expertise by way of its built-in checkout funnel and a slew of pleasant incentives, together with the advantage of prompt refunds, in line with the corporate.
UPI’s Growing Landscape
In 2023, UPI processed over 117 billion transactions price Rs 182.84 trillion, showcasing a dynamic panorama with participation from banks, fee service suppliers, and fintech corporations, in line with studies. (Also Read: Ashwini Vaishnaw’s BIG Statement On Google-Indian Startups Row, Says..)
Continued Partnership Growth
“We continue to scale our growth in UPI with partnerships and innovations. Our partnership with Flipkart has come a long way from launching one of India’s most successful co-branded credit cards to now launching the Flipkart UPI service,” stated Sanjeev Moghe, President and Head – Cards & Payments, Axis Bank.
Seamless Transaction Experience
“Customers can now register for UPI with @fkaxis handle and can do all fund transfers and checkout payments using the Flipkart app. This solution is cloud-hosted and hence provides one of the most stable and scalable UPI platforms for customers,” he added.
Source: zeenews.india.com
