Representational picture of khadi sarees on show in Chennai
| Photo Credit: Akhila Easwaran
Sales beneath the executive oversight of the Khadi and Village Industries Commission (KVIC) hit an annual quantity of ₹1.5 lakh crore within the monetary yr 2023–24, KVIC stated in a press release, up from ₹1.3 lakh crore within the earlier yr. KVIC is a statutory physique beneath the Ministry of Micro, Small and Medium Enterprises, charged with the promotion of the khadi material and creating employment alternatives for rural artisans.
The KVIC approves gross sales of merchandise beneath the Khadi model — which embody each materials and different merchandise like cleaning soap, honey, and condiments — and holds the rights to the identify “khadi,” of which it has often gone to courts and arbitral tribunals to defend unauthorised use. While KVIC disburses loans to arrange small scale operations buying and selling on the Khadi model, it maintains it has no data on income, as these are particular person companies’ remit.
In absolute rupee phrases, manufacturing of Khadi branded merchandise has seen virtually a fourfold improve of the portions ten years in the past. “In the financial year 2023-24, KVIC’s efforts have created 10.17 lakh new jobs in rural areas, strengthening rural India’s economy,” a press assertion issued Tuesday stated.
“Khadi fabrics worth ₹5,942.93 crore were sold in the financial year 2022-23,” KVIC stated. Manoj Kumar, KVIC chairperson, advised presspersons that the surge in demand was as a consequence of Prime Minister Narendra Modi’s private curiosity in selling khadi material, in addition to Memoranda of Understanding (MoUs) signed between KVIC and Doordarshan, the place anchors have began sporting outfits on air fabricated from the fabric.
Source: www.thehindu.com
