Engaging e-commerce players to push sales of goods produced by tribals: Dharmendra Pradhan

The authorities is taking steps to boost the manufacturing and advertising and marketing of forest produce of tribal communities and fascinating with

Union Minister Dharmendra Pradhan mentioned that steps are being taken to boost the manufacturing and advertising and marketing of forest produce of tribal communities. File
| Photo Credit: PTI

The authorities is taking steps to boost the manufacturing and advertising and marketing of forest produce of tribal communities and fascinating with e-commerce gamers like Amazon and Flipkart to push their gross sales, Union Minister Dharmendra Pradhan mentioned on Wednesday.

Mr. Pradhan additionally mentioned that the tribal group would be the main beneficiary of the emphasis of the National Education Policy on using mom tongue or native language because the medium.

Briefing the media in regards to the steps being taken by the federal government for the welfare of tribals, the minister mentioned that monetary allocations below centrally sponsored schemes have been elevated considerably.

It was elevated to ₹91,000 crore in 2022-23 from ₹19,437 crore in 2014-15, Mr. Pradhan mentioned, including funds are being pumped to open Eklavya Vidyalaya within the nation to strengthen training ecosystem for them.

Mr. Pradhan added that about 10 lakh tribal beneficiaries are linked with Van Dhan Vikas Kendras by way of 55,000 self-help teams.

The goal of those centres is to make sure the provision of main processing and worth addition for forest produce, to supply employment for tribals and enhance their earnings.

The authorities is taking steps “to increase production of their produce, improve packaging, branding, marketing,” Mr. Pradhan mentioned, including, “we are using platforms like Amazon and Flipkart also for tribal products”.

Further, Mr. Pradhan mentioned {that a} National Tribal Research Institute (NTRI) was arrange. Besides, all the essential services are being offered in villages having over 50% tribal inhabitants.

Tribal inhabitants may also be benefitted from the promotion of millets below the International Year of Millets 2023, Mr. Pradhan added.

“The government is committed for the overall empowerment of the tribals of India,” the minister mentioned.

Tribal group accounts for about 9% of the nation’s complete inhabitants.

Like this post? Please share to your friends: