New Delhi: Lijjat Papad is a family identify in each state throughout India. But whereas most of us have loved the normal snack not less than as soon as in our lives, most have no idea in regards to the inspiration success story behind the making of the outstanding model that was began by seven ladies from their rooftop, with a meagre funding of Rs 80 borrowed for the preliminary uncooked materials. Sixty years later, it was churning out a mammoth Rs 1,600 crore turnover in 2019, co-owned by 45,000 ladies (2021) who make 4.8 million papads day-after-day.
The Lijjat Papad Story:
The model is run by the ladies’s employee cooperative known as Mahila Griha Udyog Lijjat Papad. Back in 1959, a bunch of seven ladies dwelling in Mumbai’s Girgaum determined to take cost of their lives. Jaswantiben Jamnadas Popat, Parvatiben Ramdas Thodani, Ujamben Narandas Kundalia, Banuben. N Tanna, Laguben Amritlal Gokani, Jayaben V Vithalani and Diwaliben Lukka borrowed seed cash of Rs 80 for his or her business from a social employee known as Chhaganlal Karamsi Parekh. With the cash they each uncooked supplies and took over a papad making business which was badly failing.
The ladies began out with 4 packets on the primary day and offered papads price somewhat over Rs 6,000 within the first yr. In 1962, the model identify ‘Lijjat’ was adopted after being chosen from a money prize contest. Sales on the time had been nearing Rs 2 lakh.
Slowly they grew from few a whole lot to 1000’s of ladies who made the product and earned as a co-owner. Propelled by regional media protection, the model grew in a six-decade historical past to empowering over 42,000 ladies by 2002, and 45,000 by 2021. The enterprise has eighty-two branches and in addition exports abroad to nations just like the US and Singapore. It additionally makes different merchandise like detergent cleaning soap and rotis.
In 2021, Lijjat Papad enterprise’s 90-year-old co-founder Jaswantiben Jamnadas Popat was awarded the celebrated Padma Shri award by President Ram Nath Kovind.
President Kovind presents Padma Shri to Smt. Jaswantiben Jamnadas Popat for Trade and Industry. She is without doubt one of the founders of Shri Mahila Griha Udyog Lijjat Papad, a ladies’s employee cooperative concerned within the manufacturing of varied fast-moving shopper items. pic.twitter.com/tfdK7Et0ax
— President of India (@rashtrapatibhvn) November 9, 2021
How The Enterprise Empowers Women:
Every lady member of the Lijjat Papad enterprise earns in keeping with their capability of creating papads and place within the organisation. Some ladies with the enterprise earn greater than their husbands, The organisation’s president Swati Ravindra Paradkar was quoted final yr.
The organisation recruits males solely as drivers, store assistants and helpers. construction is such that the individuals who roll the papad develop to handle. Their president Paradkar is herself a second-generation co-owner who began rolling papads along with her mom at a younger age after dropping her father on the age of 10. “Some of our women earn more than their husbands — and their families respect them for it,” she stated final yr.
Source: zeenews.india.com
